Velour

I recently picked up the first issue of Velour.  It's weird there seem to be magazines launching left, right and centre at the moment, was this always the case? Always the skeptic i flicked through whilst waiting for the kettle to boil (rock and roll) and was pleasantly surprised.  The main fashion was astounding.  With shoots such as  'Heroes and Villaions', in which model's legs are replaced with those of a metal skeleton's, and beautiful, theatrical images for the 'Cast' shoot, which plays with spotlights and shadows there is no doubt in my mind that Robert de Niet and his team are here for the long-haul.  In his words: 'Visually, Velour is about deliberate, constructed images; we arn't about quick snaps or happenstance.  The photography we will be showing is carefully planned, crafted and has a quality and attitude about it.'  This is exactly the type of shooting that i enjoy - the type that transports us into other worlds, other worlds in which we don't boil kettles.  

Below is a quick scan of the 'La Paolina' Shoot.  The image by the pool is so great, now THIS is what fashion is about.

Photography: Eddie Bovingdon

Styling: The Lewis