Victor and ROFL

For me, fashion is like theatre. The shows are short performances that are designed to inspire, reflect and refute preconceptions that we may have had of what was to come. They carry stories, which in turn carry the hearts of the audience, so that when the designer gasps, we gasp - when they laugh, we laugh - when they cry, we cry. This, for me, is what is truly inspirational about the industry. It allows us to escape from reality.

Think i'm overly romanticizing the whole thing? Probably. But please refer to Alexander Mcqueens' Spring 1999 show, in which Shalom Harlow met her fate with machine aka one of the first moments that i recognized fashion as theatre. Then came his SP10 show...incredible

It is, however, Victor & Rolf who i wanted to bring attention to. I love them. They are beyond cool. Beyond edgy. Beyond ridiculous. Their first collection together was named 'Victor & Rolf on Srike' and was designed to highlight, and in turn rebel against the apathy and lack of originality which they thought was present in the fashion industry. This attitude has continued to be ever present in their work, with their FW09 show opening with a pop-out 'NO' transforming a grey trench into a statement about how they thought the industry moved too fast and that everything should slow down and, in not so many words, be so flakey. I was reminded of this when watching their SP10 show, where the front row of editors and photographers all jumped up and were leaving the venue before Horsting and Snoeren had even brought Roisin Murphey down from her platform to take a bow.

Victor & Rolf's AW10 show was by far my favourite of the season. Kristen McMenamy walked out wearing 10 layers of huge yet gorgeous jackets, which were then layered off onto following models, before being layered back on to create an outfit the model later said thought weighed three times her body weight. AMAZING!!!